Blue Bottle Coffee, based in Oakland, California, is the latest “out-of-town” roaster to open a roastery and coffee bar in New York, in the fashionable Williamsburg section of Brooklyn. We visited Blue Bottle on March 10, the day of its opening, and were accompanied by Jake Liefer, a professional barista visiting New York for the Mid-Atlantic Regional Barista Championship (where he placed in the finals).
Blue Bottle consists of a coffee bar and onsite roastery in what appears to be a former warehouse a former glass-blowing artisan studio and later glass artisan showroom in a Williamsburg neighborhood (North Fifth Street and Berry Street) that is teeming with young professionals, new housing units, restaurants and cafes. The energy on the street is palpable.
The coffee bar is located in the front with an open, attractive appearance, ample space, tall ceilings, plenty of natural light, and wood-paneled walls and wood retail shelving to balance the cement floors and black painted ceilings. Drinks can be enjoyed at an L-shaped bar and a “center” bar on wheels (see photos). There is space for a band and exhibits (or additional tables and chairs), and an overhead glass door facing the street that could be rolled up on warmer days for sidewalk dining access (may require additional permits).
The Probat roaster is located in the back and visible from the café (separated by a rope railing), which reinforces the fresh roasted onsite concept with customers that visit the coffee bar and encourages them to buy a bag or two for home consumption.
Blue Bottle offers a variety of brewing methods. Traditional espresso and espresso based drinks pulled on the LaMarzocco Linea and LaMarzocco FB/80 machines (soon to be joined by a San Marco Leva manual lever machine), coffee available as traditional machine drip, prepared at the pour-over bar or cold-brewed using 5 Japanese slow-drip brewers. These beauties made from brass and glass are located opposite the coffee bar and will attract attention. We found the three barista working the mid-day shift very friendly and knowledgeable about each of the brewing methods offered. In addition, Blue Bottle sells its own whole-bean coffee as well as a nice selection of quality coffee gear and accessories.
We ordered the Sidamo single-origin espresso and the Kyoto cold-brewed coffee, and both were excellent. Definitely worth a visit!
Blue Bottle Coffee in the Williamsburg section of Brooklyn, New York
La Marzocco Linea espresso machine used to pull single origin espresso
Barista pulling my Sidamo espresso on the Linea machine
Crema on the Sidamo espresso

Menu offers espresso, pour over, cold brew with single origin and blends available
La Marzocco FB/80 used to pull espresso blends
Ample and open interior space
Lunch time crowd at the coffee bar
Japanese style cold brewed coffee, flanked by retail shelves

Coffee drips for 16 hours to make cold brew coffee
Roastery in the rear of the premises
Probat roaster in action
Bagging area for roasted coffee
Maintenance area with 2-group manual lever machine

Plenty of retail shelves with Blue Bottle coffee and accessories
Fresh roasted Blue Bottle coffee in 8 oz bags